NACFB Annual Report: Finance industry predictions for 2025
The National Association of Commercial Finance Brokers (NACFB) launched its annual report last month. With a comprehensive outlook on the core trends that shaped the broker and lender landscape in 2024.
Looking ahead to 2025, what does the future of finance look like? We’ll explore some of the key highlights from the report, and what brokers and lenders can expect this year for them and their clients.
48% of brokers generated their business from returning customers
Client retention has been key for brokerage business in 2024, with nearly half of the NACFB’s broker members reporting that their business came from returning customers.
For clients, a broker is no longer becoming a short term solution for finance challenges, but instead a long-term trusted partner for business growth. Professional practices need to consider this when choosing who to turn to for finance support.
25% of members’ clients refinanced last year
With a quarter of NACFB members clients’ refinancing existing loans or agreements in 2024, this suggests that many firms and practices are continuing to optimise their finances and free up more working capital.
This could be due to economic uncertainties, increased interest rates, or changes in business strategies. As practices look to refinance in 2025, ensuring they have the best rates and a sector specialist are important considerations when reviewing their finance options.
Market adaptability is essential to succeed
34% of members surveyed said an increase in client demand for more diverse funding options was one of the biggest factors shaping their business. Again, this implies that practices are no longer looking for a one-off finance solution, but instead, a broker partner who can support growth in all areas of their business.
What challenges could brokers face this year?
From managing multiple lender expectations (18%) to maintaining client relationships in a competitive market (21%), brokers could be under pressure from several challenges in 2025.
Practices will look to brokers who have a board of trusted aligned lenders, a solid track record and those who provide personalised support for their financing. Strengthening both client and lender relationships will be essential for staying ahead and keeping business this year.
In summary
The NACFB’s annual report offers valuable insights into the changing finance landscape and what this year holds for brokers, lenders, and their clients.
With client retention essential for business stability, refinancing trends continuing, and a demand for diverse funding options rising, brokers must adapt to remain competitive.
For professional practices, these trends mean that finance is no longer becoming a one-time solution, but about building long-term partnerships with brokers who want to help them grow. As firms look to free up capital, manage cash flow challenges and secure flexible financing, choosing the right strategic partner will be essential.
Those who prioritise adaptability, industry expertise, and strong relationships will be best positioned for success in the year ahead.